Many australians use online dating
The latter says it can raise its revenues in Australia by 50 per cent over 2017/18, such is the potential in our market.
The increasing number of people wedding themselves to the world of online dating has coincided with another increase: the number of singles in Australia.
Leaving aside ageing population factors, could the two trends be linked?
It’s a subject tackled by guests on this week’s , which brought together people single by choice and circumstance to determine why increasing numbers of Australians are living their lives without a significant other.
“I think because [decision making in dating apps] is so fast paced we've conditioned people to just wonder, ‘what's next? “I think a lot of people my age are concerned that the person that they're on a date with is thinking, ‘is there something better? ’” “So true,” agreed Allison Norris, a 28 year-old single woman living in Melbourne. They were pretty open about it.” In the face of so much choice, users aren’t afraid to be picky and quick in their decisions – perhaps, somewhat paradoxically, contributing to singledom numbers.Dating app Tinder says 15 per cent of Australia’s population – almost 3.5 million people - use their services, propelled by lust or the quest for love.Matchmaking website RSVP boasts that 1,200 new singles join the site every day, while competitor e Harmony claims they are responsible for 11,000 Australian marriages since 2007.While statistics can be spun to make almost anything look good, I've tried to report just the basic facts.The data has been gathered from such sources as blogs, online newspaper and magazine articles, company financial statements, company advertising information packages (including media packages), the actual dating service website (or their parent company website), and multiple website measurement services.